What is Trademark & Importance

A trademark is generally protect your brand name and its identity.

A trademark can be a symbol,logo,word, brand name, wrapper, packaging labels, tagline or a combination of these and are used by manufacturers or merchants or service providers to identify their own goods and/or services. It is used to distinguish the owners’ goods or services from those of its competitors and is something that will be distinctive of just one trader. Properly used and promoted, a Trademark may become the most valuable asset of a business.

Trademarks should not be confused with trade names. While trade names can also serve as trademarks, registration of a company or business name under the Companies Act does not in itself give protection against others who might commence using identical or similar marks.

Importance of trademark

 ∙Prima-facie evidence of ownership of the trademark.

 ∙Important asset for your business or company and contributes to the goodwill generated.

 ∙Gives you stronger enforceable rights to prevent others from using the trademark in connection with the goods or services for which it is registered.

 ∙Trademarks can be sold, licensed or assigned.

 ∙ Registration usually covers the whole of India.